Microsoft MVP – Flow Alt Delete – Josh Cook [Microsoft MVP]

I’ve been using Copilot Cowork since March, and the biggest lesson is simple: stop treating it like a chat box.

Give it a real goal.

The /goal skill is where Cowork gets serious. When you point it at the right files, context, assets, and instructions, it can move from “give me ideas” to “go figure this out, build the plan, show me the sources, and wait for approval.”

So I’m building a daily Copilot Cowork /goal prompt vault until June 30.

Each prompt will include the use case, the exact prompt, the expected result, and the follow-up prompts you can use to push Cowork further.

Prompt #1 is about creating a complete organization branding kit using real internal files, logos, icons, PowerPoint decks, website context, and strict guardrails so Cowork uses actual assets instead of making things up.

Prompt #1 — Create an Organization Branding Kit

Use case

Use this when you want Copilot Cowork to pull together a practical branding kit for an organization using available internal context, public website branding, existing files, logos, icons, and PowerPoint decks.

This is useful when the organization already has branding scattered across folders, decks, documents, images, and websites, but there is no clean source of truth.

The goal is simple: get Cowork to discover what already exists first, then build the branding kit from real assets instead of guessing.

The /goal prompt

/goal Create a complete branding kit for [Organization Name].
Use all available context you can access, including internal files, shared documents, PowerPoint decks, Word documents, PDFs, images, logos, icons, and the organization’s public domain: [Website URL].
Your first job is discovery.
Look for:
- Existing logos and icon files
- PNG and JPEG image files containing official logos, icons, or brand graphics
- PowerPoint decks that appear to be templates or close to templates
- Sales decks, pitch decks, marketing decks, one-pagers, proposals, product sheets, and internal documents
- Existing colors, fonts, layouts, screenshots, visual patterns, and repeated design styles
- Website branding, tone, product language, and positioning from the public domain
Asset handling guardrails:
- Do not recreate, redraw, regenerate, restyle, or reimagine any existing logo or icon.
- Use the actual existing image assets when they are available.
- Prefer the original PNG or JPEG files for logos, icons, and other brand images.
- If multiple versions exist, identify the best available source file and note the others.
- Preserve the original appearance of logos and icons, including proportions, colors, spacing, and transparency.
- Do not generate substitute logos or substitute icons.
- If an official asset cannot be found, clearly mark it as missing and recommend that it be provided.
- If an asset is unclear, low quality, duplicated, or inconsistent, flag it instead of attempting to remake it.
Do not invent brand rules. If something is not clearly available, mark it as “recommended” instead of “confirmed.”
Create a practical branding kit that includes:
1. Brand overview
Summarize the organization’s visual identity, positioning, tone, and audience.
2. Logo guidance
Identify the available logo and icon assets, especially the PNG and JPEG files, and recommend how they should be used across slides, documents, social posts, and web assets.
3. Color palette
Extract or infer the main brand colors from existing assets. Include hex codes when possible. Separate confirmed colors from recommended supporting colors.
4. Typography guidance
Identify any fonts used in existing materials if possible. If the fonts are unclear, recommend a clean Microsoft-friendly font stack that matches the brand.
5. Presentation style
Review existing PowerPoint decks and identify the best deck or slides to use as the closest template. Explain what makes it the best starting point.
6. Slide design rules
Create clear rules for title slides, section dividers, content slides, screenshots, diagrams, callout slides, and closing slides.
7. Icon and image style
Define the icon style, image style, screenshot style, and visual treatment the organization should use consistently, based only on existing assets and patterns you find.
8. Voice and tone
Define how the organization should sound in external content, internal content, sales material, and social posts.
9. Reusable asset recommendations
List the assets that should be created next, including PowerPoint template, Word template, social post template, proposal template, one-page product sheet, and icon set.
10. Gaps and questions
List anything missing, unclear, inconsistent, or worth confirming before the branding kit becomes official.
Before creating the final branding kit, show me:
- The files and sources you found
- Which logo and icon image files you found, especially PNG and JPEG assets
- Which PowerPoint deck is the best starting point
- Any assumptions you are making
- Any missing or questionable assets
- The proposed structure for the final branding kit
Wait for my approval before creating the final output.

Expected result

Cowork should search the available context, identify the real brand assets, review existing decks and documents, and build a branding kit grounded in what already exists.

The important part is that it should separate confirmed brand rules from recommended brand rules.

Confirmed means Cowork found evidence in the files, website, images, decks, or documents.
Recommended means Cowork is filling a gap based on the closest available context.

That distinction matters because branding work can go sideways fast when the AI starts inventing things. The prompt forces Cowork to find the source material first, flag gaps, and wait for approval before creating the final output.

The guardrails around logos and icons are also important. Cowork should use the actual image files where possible. It should not recreate or redesign official assets.

How to extend / prompt more

Once Cowork creates the first version of the branding kit, keep driving it with follow-up prompts like these:

Add this <logo.png> as the main logo for the branding kit. Use the actual image file. Do not recreate, redraw, or modify the logo.

Use this <icon.png> as the primary app or product icon. Keep the original proportions, colors, and transparency.

Using this brand kit, generate a new Word template I can use for general letter headings.

Using this brand kit, create a Word proposal template with a cover page, section headings, body styles, callout sections, and a closing page.

Using this brand kit, create a PowerPoint template structure with a title slide, section divider, agenda slide, content slide, screenshot slide, quote or callout slide, and closing slide.

Use this existing <presentation.pptx> as the closest visual reference and create a cleaner template based on its style.

Create a one-page brand cheat sheet for employees that shows the logo usage, colors, fonts, tone, and common do and don’t rules.

Create a social post template guide using this branding kit for LinkedIn and X.

Create a reusable prompt I can paste into Cowork any time I want it to generate on-brand content for this organization.

Create a list of missing brand assets I should upload next, including logo formats, icons, PowerPoint templates, Word templates, screenshots, and product images.

Create a lightweight version of this branding kit for sales, delivery, and support teams.

Review this generated template against the branding kit and tell me what is off-brand before I use it.

Final note

This is where Copilot Cowork starts to become more than a chat experience.

You are giving it a goal, pointing it at real organizational context, adding guardrails, and forcing it to work from actual assets.

That is how you get better output.

I’ll keep adding a new Copilot Cowork /goal prompt to this vault each day until June 30.